Sports Illustrated: November 30, 2009 Subcontinental Drift The NBA eyes the untapped Indian market »
J.D. Walsh, a former Maryland basketball player turned coach, went to Pune, India, in June 2007 to hold a camp. He found local charm—the court was blessed with a coconut—and a willing group of 225 participants, including children who had ridden buses for 20 hours to attend. Since then Walsh has run camps in 14 cities for nearly 9,000 Indian kids. He has observed “small, fervent pockets” of interest.
The NBA has noticed.
